Agoda and Singapore Tourism Board renew three-year partnership

Agoda and the Singapore Tourism Board (STB) have renewed and expanded their strategic partnership through a three-year Memorandum of Understanding (MOU). The agreement extends their collaboration beyond joint destination marketing to include data strategy, technology, and AI-powered travel innovation.

The partnership focuses on four primary pillars: joint marketing, data strategy and insights, thought leadership and innovation, and technical collaboration involving artificial intelligence to provide travel recommendations. Additionally, the initiative aims to support Singapore’s tourism industry through capability-building in areas such as data science and AI upskilling.

This renewal builds on a previous joint marketing campaign launched in May 2026, which targeted short-haul regional travel and saw strong participation from local hotel partners. The collaboration is intended to align with STB’s Tourism 2040 ambitions and address evolving digital traveler behaviors.