Agribologna unveils 'Questo l’ho fatto io' campaign showcasing young agro‑food producers

Agribologna has launched the 'Questo l’ho fatto io' advertising campaign, running from 19 July to 15 August 2026 across TV, radio and digital platforms. The initiative highlights young Italian producers who are continuing family farming traditions while embracing innovation and sustainability, and is tied to the cooperative’s top‑line range that includes more than 50 reference products.

The rollout features a cross‑media relay of stories, beginning with the Tagliavini brothers of Bologna’s Azienda Agricola Tagliavini, who cultivate the renowned Zucchina Chiara di Bologna. Subsequent phases will present other young growers via social‑media videos, emphasizing the blend of heritage, climate‑responsive practices and the rising costs of farm management that define the sector’s future.