Agritech: Italian technology targets key global export markets

Italian agritech companies have significant export potential in markets where digital transitions in agriculture are still in early stages. Rather than mature European markets, the highest opportunities lie in regions where technological gaps are most pronounced.

Key target markets include:

- South Korea: Despite being a global leader in electronics and robotics, its agricultural sector remains largely analog and faces a demographic crisis, with a high percentage of farmers over age 65. - Brazil and Chile: These markets feature large-scale agricultural operations that lack public subsidies, creating a high demand for efficiency-driven technology. - South Africa: While the sector represents less than 3% of the GDP, it is vital for exports and relies on international capital seeking measurable technological solutions.