AI adoption in marketing surges to over 90% in six months

A recent survey by PRIZMA reveals a rapid surge in the practical application of AI within marketing operations. Between December 2025 and July 2026, the rate of AI utilization in marketing tasks jumped from 44.4% to 94.0%.

Information gathering via AI tools also saw significant growth, doubling from 22.6% to 44.6% in the same period. Furthermore, interest in Large Language Model Optimization (LLMO) has intensified, with the percentage of respondents expressing no interest dropping from 49.6% to just 3.4%.

The manufacturing sector showed particular momentum, with the implementation rate of LLMO measures increasing 3.5 times over the six-month period. Across various industries, the primary strategy for ensuring brand visibility in AI-generated responses is the publication of original research data and reports.