AI adoption key to business competitiveness in Tanzania

Stakeholders in Tanzania emphasize that the rapid evolution of technology, particularly Artificial Intelligence (AI), is becoming essential for business competitiveness. Companies must embrace innovation, improve customer service, and maintain product quality to remain relevant in a changing market.

During a partnership ceremony between MeTL Group and Haier Tanzania, MeTL Group Marketing Director Fatema Dewji noted that businesses failing to keep pace with technological advancements in marketing, distribution, and product development risk falling behind.

Dewji also addressed concerns regarding AI and employment, stating that the technology cannot replace human creativity or imagination. Instead, she suggested that AI can serve as a tool to support workers, including those in the manufacturing sector.