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[TECHNOLOGY] · France · 2 sources

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Part of situation: AI adoption in Portuguese marketing sector (2 clusters)

AI adoption rises among French professionals

artificial intelligence workplace adoption professional usage audiobook production digital transformation

A study conducted by Opinea for DeepL reveals a significant increase in artificial intelligence adoption among French professionals in the service sector. As of 2026, 87% of respondents report using AI in their work, up from 82% in 2025.

Usage patterns show that 19% of workers now use AI daily, with that figure rising to 26% in the Île-de-France region. The primary applications include information retrieval (41%), content creation assistance (35%), and the automation of repetitive tasks (27%). Other uses include improving customer interactions, supporting decision-making, and creative idea generation.

Entities

DeepL · Dosdoce · Frankfurter Buchmesse · Opinea

Sources

[Etudes] L'IA s'impose en entreprise, portée par des attentes accrues de confiance - La Bulle des entrepreneurs [www.esteval.fr]
Livre audio : 85 % des professionnels interrogés utilisent déjà l’IA [actualitte.com]