AI Agency Landscape Evolves as Brisbane Firms Grow and WPP Anticipates Pricing Deflation

The AI agency market in Brisbane has expanded rapidly, moving from only a handful of firms three years ago to dozens of providers. Service offerings now range from $1,500‑a‑month chatbot setups to $40,000‑$80,000 workflow‑automation projects. Quality varies, with many agencies lacking proven implementations. Experts advise businesses to identify their most repetitive tasks, demand agencies demonstrate internal AI use, and request quotes tied to specific deliverables rather than vague transformation packages.

WPP chief executive Cindy Rose said AI‑driven productivity gains are creating a short‑term deflationary impact on agency pricing. She expects clients to press for a share of the savings and plans for WPP to reinvest those gains into innovation and broader service integration. WPP’s AI platform, WPP Open, has over 75,000 users and is used by more than 90% of client‑facing staff, while the firm has built thousands of bespoke AI agents. The company is also testing outcome‑based commercial models that charge for business results rather than time and materials.