AI and bots drive the 'Dead Internet Theory' and language shifts

The 'Dead Internet Theory' describes a phenomenon where AI-generated content and automated bots increasingly surpass human-generated activity on social media and online platforms. According to Dr Jake Renzella of the University of New South Wales, this theory suggests the internet is no longer primarily 'for and by' people. The rise of generative AI has exacerbated this trend, potentially creating cycles of artificial engagement where AI agents interact with bot-made content without human involvement.

Simultaneously, artificial intelligence is driving significant shifts in language and communication. The emergence of 'AI-speak' blends technical and emotional language to make complex technologies more relatable. This evolution includes the integration of psychological terms into digital discourse and the creation of new semantics to describe automated processes, such as swarms, bots, and superintelligence.