AI and Cloud Services Drive E-commerce Trends During Double 11

During the Double 11 shopping festival, artificial intelligence and cloud storage services are reshaping consumer behavior and business operations. In the e-commerce sector, AI-driven shopping assistants like ByteDance’s Doubao and Alibaba’s Qianwen are becoming critical entry points. While merchants are increasingly paying for AI tools to manage operations, consumers are using AI assistants to secure subsidies and discounts, often leading to order migration between platforms.

However, challenges remain for AI shopping assistants. Surveys indicate that many users still find AI recommendations imprecise, often requiring manual filtering to find low-priced items. This creates a tension between the consumer's desire for savings and the e-commerce platforms' need for higher transaction values.

In the digital storage sector, 115 Cloud has launched a major promotion, offering a premium VIP package for 2,399 yuan. This package includes 115TB of long-term storage space, aimed at users requiring massive data backups for high-definition video and large-scale design assets.