AI and data science transform the cosmetic industry

The cosmetic industry is undergoing a shift from mass-market standardization toward hyper-personalization through the integration of artificial intelligence and big data. At the XI Symposium of Personal Care Product Technology organized by the National Autonomous University of Mexico (UNAM), specialists discussed how AI can accelerate formula research, enable virtual testing experiences, and provide personalized skin diagnostics.

Parallel to these technological advancements, consumer trends are shifting toward ‘skinimalism.’ While algorithms on platforms like TikTok drive high purchase rates, there is a growing movement toward simplified routines to protect the skin barrier. Experts note that excessive use of multiple active ingredients can lead to irritation, suggesting that a focus on essential hydration and protection may be more effective than complex, multi-step regimens.