AI and digital transformation drive discussions in marketing and telecommunications

Artificial intelligence and digital transformation are central themes at recent professional gatherings in the Balkans and Europe. At the sixth Marketing&Business Meetup in Čapljina, organized by Rubik marketing, discussions focused on the application of storytelling in marketing and how the rapid development of AI influences brand messaging. The event aims to provide education on how human creativity interacts with AI tools.

In Germany, BH Telecom Director Amel Kovačević addressed the BH Professionals Meetup NRW, highlighting how AI is reshaping the telecommunications industry. Kovačević noted that AI is transforming customer support, network management, cybersecurity, and data analysis. He emphasized that while AI will accelerate processes through automation and intelligent systems, the core purpose of telecom companies remains providing secure and reliable digital infrastructure. He also discussed the importance of digital sovereignty for Bosnia and Herzegovina through the development of domestic infrastructure and professional capacities.