AI assistants and search engines used by brands to vet collaborators

Brands and marketing professionals increasingly use search engines and AI assistants, such as ChatGPT and Perplexity, to research potential collaborators before offering partnerships. This process involves searching for a person's name to verify their professional history, contact information, and media kits.

Beyond social media profiles, companies look for consistency in online descriptions and check for potential red flags, such as past controversies, disputes with other creators, or outdated information that contradicts a person's current professional image. To manage this, individuals are encouraged to audit their own digital footprint using private browsing windows and specific search terms like 'collaboration', 'opinions', or 'controversies' to see what information is publicly accessible.