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[TECHNOLOGY] · United States · 100 sources

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OpenAI pivots to enterprise market and launches ChatGPT Images 2.5

OpenAI has announced a major strategic shift toward the enterprise market, focusing on specialized industries like life sciences and financial services. CFO Sarah Friar highlighted a move toward outcome-based pricing models to provide measurable ROI for business clients, while also introducing lower-cost models to compete with open-source alternatives.

Technologically, the company released ChatGPT Images 2.5, which offers improved lighting, richer textures, and better subject preservation. The update reduces image generation latency by up to 50% and introduces 'Sketch,' a feature allowing users to draw visual references directly in the interface. For developers, new API models include Flare for speed and Sunburst for high-end visual workflows.

OpenAI also reported that its weekly active users have surpassed 1 billion, with 2.5 million companies utilizing its products. To support long-term growth, the company is investing in computing infrastructure, including plans to introduce its own inference chip, Jalapeño, by the end of 2026.

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Adobe · Adobe Firefly · ChatGPT · Firefly · Gemini · Google · Instagram · Nicole Neumann · OpenAI · Sarah Friar · TikTok

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