AI-driven dating apps meet strong user skepticism

A recent study by Match Group of 1,000 singles aged 18‑39 in the United States found that 47 % hold a negative view of artificial‑intelligence features in romance. Similar sentiment is stronger in Germany, where a Bitkom poll shows 77 % of women and 69 % of men consider AI in relationships problematic. Around 40 % of respondents say they would not date someone who uses a “companion” AI app, with the share rising to 51 % among women aged 18‑24.

Nonetheless, about 64 % of singles believe AI could be useful for practical tasks such as profile‑text drafting, photo selection or conversation prompts. Companies are responding: Bumble has rolled out an AI assistant called “Bee” in limited U.S. tests, and Tinder is expanding its AI‑matching feature to additional markets. The former Hinge chief has left to launch a new AI‑focused dating service. The sector faces “swipe fatigue” and a recent revenue dip, prompting firms to invest heavily in AI while users draw a line between helpful tools and AI‑controlled matchmaking.