AI-driven job interviews trigger candidate backlash in Vietnam

Employers in Vietnam are increasingly using artificial‑intelligence tools to conduct initial job interviews. Candidates report feeling disrespected and many abandon the process altogether. A recent Greenhouse report shows that 63 % of job seekers in the United States have experienced an AI‑mediated interview, a figure that has risen 13 % in six months, and roughly one‑in‑four of those candidates say they quit the interview immediately.

Sharawn Tipton, HR director at Greenhouse, said the problem is not AI itself but how companies deploy it: “Candidates are not leaving AI; they are leaving the poor experience AI creates when it treats them like a data file rather than a person.” At the same time, businesses are moving beyond experimental AI tools toward large‑scale operational use, prompting a need for stronger governance. A Boston Consulting Group study found that only 10 % of AI project success comes from algorithms, 20 % from technology infrastructure, and 70 % from people and processes. Vietnam’s National Assembly has recently passed an AI law that sets out transparency, oversight and accountability requirements, reflecting the broader shift toward formal AI management in enterprises.