AI-driven spam and bot traffic on the rise

An increase in spam and automated advertising on websites is being linked to the use of artificial intelligence. Recent observations show a rise in suspicious comments containing URLs leading to foreign websites, often originating from locations such as Hong Kong.

These automated comments frequently use varying wording but maintain a consistent tone and objective. Research indicates a significant presence of bot traffic, with data suggesting that bot-driven traffic accounted for 31.8% of general traffic within the last 12 months.