Amazon offers early Prime Day discounts on Apple products

Ahead of Amazon's Prime Big Deal Days, significant discounts are being applied to various Apple products across several retailers. Major price cuts include the AirPods Pro 3, which have dropped to $179, a $70 reduction from their standard retail price.

Apple's M5 MacBook Air models are also seeing substantial markdowns, with some 13-inch and 15-inch configurations discounted by up to $200. Other notable deals include the M4 iPad Air and the Apple Watch SE 3, which has seen price drops of $50.

In the desktop market, the new Mac mini with the M6 chip is appearing at retailers like MediaMarkt for under 1,000 euros, undercutting Apple's direct pricing. Additionally, high-end hardware tests of the M5 Ultra Mac Studio indicate significant performance gains in AI tasks and video editing compared to previous generations.