AI impacts real estate through valuation debates and rental scams

Artificial intelligence is presenting both professional challenges and security risks within the real estate sectors of Spain and Andorra.

In Barcelona, Comtal Immobiliària argues that while AI can assist with administrative tasks and data analysis, it cannot replace professional human judgment in property valuation. Founder José Luis Iturralde notes that automated calculators often fail to account for specific property details such as natural light, orientation, and local market nuances, which are essential for determining accurate sale prices.

Meanwhile, in Andorra, authorities and community representatives are warning of a rise in sophisticated rental scams facilitated by AI. Fraudulent advertisements on social media platforms like Facebook and Telegram have become increasingly credible, targeting individuals—particularly seasonal workers—searching for housing. The Argentine community in Andorra reported approximately fifty such incidents in the last 12 months, marking a significant increase compared to previous years.