AI in digital marketing raises ethical and privacy concerns

A study conducted by researchers at the University of Mohaghegh Ardabili examines the ethical implications of integrating artificial intelligence into digital marketing, specifically within the mobile communications industry.

While AI integration enables enhanced decision-making and hyper-personalization in consumer interactions, the research highlights growing concerns regarding user privacy. The study identifies that the rapid evolution of these technologies and the potential for unethical data usage present significant new ethical challenges. Using a qualitative thematic analysis of interviews with industry specialists and digital marketing managers, the research emphasizes the necessity of aligning AI deployment with cautious, ethical frameworks to ensure responsible technological development and the protection of user privacy.