AI integration becomes central focus for Brazilian retail and travel sectors

The Universo TOTVS 2026 event in São Paulo highlighted the growing importance of artificial intelligence in the retail sector. Discussions centered on combining human intelligence with technology to enhance productivity, operational efficiency, and competitiveness. TOTVS is focusing on integrating AI agents into daily business processes, including inventory management, replenishment, pricing, and sales team performance, to move technology from an isolated tool to an integrated part of management systems.

In the travel industry, the rise of agentic AI is shifting consumer behavior. Research indicates that traditional brand loyalty is being challenged by the demand for efficiency. A study by Accenture involving 5,000 travelers across 12 markets suggests that 96% of travelers would switch brands if another offered a significantly faster and easier experience. This shift suggests that relevance and the reduction of planning effort are becoming more critical to consumers than long-standing brand relationships.