AI integration could reduce fashion production costs by 70%

The fashion industry is exploring the economic impact of integrating generative artificial intelligence into visual production. According to Modelia, a platform specializing in AI for the fashion sector, the use of AI can significantly optimize the costs associated with creating imagery and video for collections.

Modelia has identified five key variables for calculating annual visual production investment: the number of collections, references per collection, the percentage of new garments, the volume of required images and videos per product, and the cost of producing each piece.

Estimates suggest that incorporating AI into these workflows can reduce budgets by an average of 70% compared to traditional photography and accelerate content production speeds by up to 10 times. The potential for savings increases proportionally with a company's production volume.