AI integration drives evolution in CRM and rental technology

Artificial intelligence is driving significant shifts across various service sectors, specifically within mortgage technology and the multifamily housing market.

In the mortgage industry, there is an increasing demand for Customer Relationship Management (CRM) systems to evolve beyond simple digital filing cabinets. To remain relevant, these platforms must transition into integrated systems that connect different stages of the mortgage process, utilize existing data more effectively, and incorporate specialist technology to assist brokers.

In the rental sector, AI and digital tools are reshaping the resident experience. According to Foxen CEO Kevin Jacobson, renters—particularly Gen Z and Millennials—increasingly demand the same digital convenience in housing that they experience in other aspects of life. Data suggests that nearly 80% of younger renters would be more likely to use property services if provided with self-service portals that offer transparency, choice, and autonomy over routine tasks.