AI integration expands through ChatGPT maps and voice assistants

Artificial intelligence is increasingly being integrated into consumer services to enhance planning and decision-making. OpenAI has introduced map-related capabilities to ChatGPT, allowing it to function as a digital travel guide. Users can ask for location-based recommendations, such as restaurants or tourist attractions, and receive personalized trip itineraries that account for local weather and news. While this feature is rolling out to users in the EU, it is primarily intended for search and planning rather than real-time turn-by-turn navigation, which remains a strength of Google Maps.

In the food delivery sector, Pyszne.pl (part of Just Eat Takeaway) has launched a generative AI-based voice assistant. Debuting on iOS and Android, the assistant allows users to find restaurants and specific dishes through natural conversation. By analyzing user intent—such as requests for light, meatless dinners—the tool helps narrow down choices within the platform's expanding catalog of retail, pharmacy, and beauty products. The multilingual assistant aims to improve digital accessibility and convenience, facilitating easier decision-making through voice interaction.