Artificial Intelligence reshapes jobs and public discourse across Europe and Asia

A study by the Oxford Internet Institute and the Hasso Plattner Institute found that large language models can make subtle wording changes to social‑media posts, and when repeated millions of times these shifts can gradually influence public opinion.

In Greece, analysts warn that AI is already automating routine tasks such as data entry, basic accounting, call‑centre work, media copywriting and parts of tourism and banking services. The shift is prompting calls for upskilling, digital‑skill training and lifelong learning to avoid widening labor‑market gaps.

South Korea presents a mixed picture. Strong unionised firms like Samsung Electronics have begun sharing AI‑driven profit gains with workers, awarding bonuses of up to US$400,000 to memory‑chip staff. At the same time, research shows that AI–related job displacement has hit younger workers hardest, with thousands of entry‑level positions in coding, publishing, professional services and information services disappearing. The Korean government has responded with a forum on AI and the future of work, pledging expanded training programmes, a safety‑net for affected workers and tools to monitor AI’s impact on employment.

Small Korean enterprises are also turning to generative AI tools such as ChatGPT to draft reports, emails and marketing material, with government subsidies covering most of the training costs. These developments illustrate how AI is simultaneously reshaping public debate and the labour market in both Europe and Asia.