AI-powered travel planning fuels family hikes in Italy's Dolomites

Italian travelers are increasingly using artificial‑intelligence chatbots to design vacation itineraries, with a recent Mastercard Economics Institute study showing that 18 % of AI‑guided travel spending is directed to destinations such as the Dolomites, including Pinzolo and Brunico. Users are willing to share personal data to receive more tailored offers, faster decisions and cost savings, especially among men and those aged 30‑39.

At the same time, the Dolomites are being promoted as a family‑friendly mountain playground. The region offers a dense network of easy, well‑maintained trails that descend from 3,000 m peaks to 1,000 m valleys, allowing short walks or full‑day hikes without technical equipment. Refuges and rest points are plentiful, and guidance on route length, elevation gain and surface type helps parents choose suitable paths for children and strollers. Together, AI‑driven personalization and accessible trail information are reshaping tourism in the area, attracting more visitors seeking authentic, customized experiences.