AI reshapes businesses and safety concerns in Brazil and Portugal

A recent survey by the Instituto de Pesquisa de Emprego found that 47 % of Brazilian companies have adopted some form of automation, citing higher productivity and cost reductions. Experts note that automation frees workers to focus on strategic tasks while up to 25 % of current roles could be automated. Fintechs in Brazil are confronting a surge in deep‑fake‑enabled fraud. According to Sumsub, fraud cases involving deepfakes grew 126 % in 2025, with 42.5 % of financial scams now using AI‑generated media. Specialists warn that altered contracts, forged identities and synthetic voice or video can deceive both systems and people. Corporate sales teams are increasingly using generative AI such as Google Gemini to accelerate lead research, draft proposals and summarise meetings, with 67 % reporting higher revenue after AI adoption. Similar tools are also being evaluated for marketing, HR and risk analysis. In recruitment, overly rigid AI filters risk excluding qualified candidates with disabilities, according to Reponto CEO Flávia Mentone. She urges firms to simplify criteria, combine algorithmic screening with human judgement and continuously test for bias. The insurance sector is testing AI‑driven claim handling and customer support, as highlighted at the 2026 National Insurance Forum by Cleva’s Paulo Ferreira, who noted rapid model upgrades and new generative capabilities. A safety assessment by the Future of Life Institute ranked the nine leading AI firms, with Anthropic receiving the highest score (C+). No company achieved an “A” rating, underscoring ongoing gaps in risk evaluation, governance and transparency. Anthropic also launched a mobile version of its Claude Cowork AI, initially for Max subscribers, extending advanced AI assistance to smartphones. Commentary pieces stress that while AI automates repetitive work, it also raises questions about algorithmic neutrality, technocratic decision‑making and the need for human critical thinking.