AI shopping assistant market projected to reach $40 billion by 2035

The global AI shopping assistant market is expected to grow from $4 billion in 2025 to $40 billion by 2035, according to a report by Astute Analytica Pvt Ltd. This represents a compound annual growth rate (CAGR) of 25.9% over the forecast period.

This growth is driven by advancements in generative AI, the expansion of e-commerce, and increasing consumer demand for personalized shopping experiences. The technology is shifting consumer behavior from traditional searching to conversational assistance, where AI uses natural language processing to suggest products based on specific user needs, budgets, and preferences.

A key driver for future growth is the emergence of Agentic AI, which can execute multiple purchasing tasks rather than just providing information. Major industry moves include OpenAI’s announcement of the Agentic Commerce Protocol (ACP) and Google’s upcoming Universal Commerce Protocol (UCP), aimed at standardizing the process from product discovery to post-purchase support.