AI technology faces regulatory hurdles and creative quality issues

The rapid integration of artificial intelligence is presenting both regulatory challenges and creative difficulties across various sectors. In Europe, the implementation of the EU AI Act is creating a need for specialized knowledge regarding the production, sale, and procurement of safe AI systems. Compliance with the Act, alongside the General Data Protection Regulation (GDPR), is becoming essential for developers, importers, and users of AI technology within the EU.

In the creative industry, the use of generative AI in advertising is facing criticism due to quality issues. Director Alistair Clark has highlighted instances where major automotive brands have released AI-generated content that contains significant errors. For example, a Maserati video claiming to be 100 percent AI-generated has been criticized for unrealistic movements, continuity errors, and unnatural textures. Such failures underscore the ongoing struggle to achieve realism and detail in AI-generated visual media.