AI technology transforms real estate search and property marketplaces

Artificial intelligence is reshaping the real estate industry by altering how consumers discover and evaluate properties. In the UAE, Bayut is integrating AI-driven search and tools like TruEstimate™ and TruBroker™ to enhance transparency. The company reported that its Claim Transactions feature has surpassed 91,400 verified deals, valued at over AED 151 billion.

Globally, the rise of AI assistants may shift control away from traditional property portals. As consumers increasingly delegate product discovery to AI, platforms face the risk of losing influence over buyer decisions. This trend is evident in Australia, where REA Group has integrated its app with ChatGPT, and Domain has introduced AI-powered interactive floorplans and virtual viewing capabilities.