AI tools enable hybrid filmmaking workflows

Artificial intelligence is transforming video production through hybrid filmmaking, a process that integrates AI-generated elements with live-action footage, real actors, and practical locations. This approach uses AI as a creative assistant to handle tasks such as background removal, object insertion, and color matching rather than replacing the entire production process.

Several specialized tools are emerging to support these workflows. invideo Agent focuses on project-wide consistency for characters and environments, while Runway emphasizes creative experimentation and visual generation. Other tools include Wonder Dynamics for compositing CG characters into live footage, XR Mirage for real-time virtual sets, and Adobe Firefly for extending clips and matching colors within Premiere Pro. Additionally, Topaz Video AI is used for upscaling and denoising to ensure footage from different sources appears cohesive.