AI transforms marketing and reduces reliance on English in businesses

Companies are increasingly valuing the ability to work with artificial intelligence (AI) in marketing as a core competency. Professionals are expected to frame business objectives, provide reliable data, and guide AI tools to generate audience insights, campaign ideas, and automated workflows that integrate with CRM and advertising platforms. PwC reports that firms with higher AI exposure see productivity gains of around 40% compared with less‑exposed peers.

At the same time, AI‑driven translation and interpretation tools are marketed as a way to lessen the need for mandatory English proficiency in multinational firms. While these tools can facilitate cross‑language meetings, experts warn that automatic translation may miss contextual nuances, idioms, and cultural subtleties, making AI a complementary aid rather than a full substitute for language skills.