AI integration accelerates across Brazilian legal, financial, and consumer sectors

Artificial intelligence is rapidly integrating into various professional and consumer sectors in Brazil. In the financial sector, Fiserv is partnering with Trulioo to utilize automated tools for verifying the identity of individuals and the legitimacy of companies across 195 countries, aiming to simplify onboarding and risk analysis.

In the legal field, AI usage among professionals has risen to 77% in 2026, primarily for document review, legal research, and information organization. Similarly, the public procurement sector is seeing the rise of “agentic AI,” with companies like Olhary developing platforms to manage the R$ 1 trillion market of government contracts through predictive modeling and automated monitoring.

Consumer behavior is also shifting; 53% of Brazilian online shoppers now use AI during their purchase journey. This shift is impacting search habits, as ChatGPT's use has grown significantly while Google's dominance in product research has declined. Furthermore, the Italian startup indigo. ai is expanding into Brazil to provide conversational AI agents for customer experience management. These trends highlight a broader movement toward “intelligent presence,” where brands must optimize their digital footprint to be recognized by AI systems that increasingly act as decision-making intermediaries.