AI Travel Assistants Deploy in Thailand and Italy for German Tourists

German vacationers this summer are encountering artificial‑intelligence assistants that answer travel‑related questions in German. In Thailand, the tourism board’s bot "Tatai" – a comic‑style kobold – provides round‑the‑clock guidance on temples, beaches, street food and recommended restaurants, while politely steering conversations away from political topics. In Rome, the city’s AI "Julia" operates via Messenger platforms such as WhatsApp and Telegram, delivering instant information on museum opening times, public transport connections and local dining options in up to 80 languages, including German.

Both assistants aim to enhance the travel experience by offering immediate, multilingual support, though their responses can be overly enthusiastic or humorously off‑beat. The pilots reflect a broader move by tourism authorities to integrate AI tools into visitor services across popular destinations.