Japan lifestyle projects: Aichi bath culture and Osaka photography events

Various lifestyle and consumer projects are launching in Japan throughout late 2026.

In Aichi Prefecture, the “Sentou no Susume 2026” project will run from September 2 to October 26, 2026. Co-hosted by Cow Brand Soap Co., Ltd., BEAMS JAPAN, and Aichi Toyota, the initiative aims to promote public bath culture. The event features mascots Doala from the Chunichi Dragons and Grampus-kun from Nagoya Grampus. Activities include decorating approximately 50 bathhouses with original curtains, a digital stamp rally, and the release of limited-edition merchandise and driving guides.

In Osaka, JUNO PILATES will host the “OSAKA PILATES PROFILE” project on October 14 and 15, 2026. The event features the South Korean photography team LIKEME STUDIO, offering professional profile photography, K-Beauty hair and makeup, and pilates group lessons for instructors.

Additionally, Fine Co., Ltd. will release “Karada ni Yasashii Broccoli Potage” on September 1, 2026. The product uses domestic broccoli, which was recently designated as a “specified vegetable” in Japan, alongside corn, pumpkin, onion, and celery. The soup is designed to be allergy-friendly, containing no animal products or common allergens.