Aichi Toyota rolls out “AT Dream” campaign featuring Takanori Iwata

Aichi Toyota has launched a new brand campaign called “AT Dream” that aims to support local aspirations in Aichi Prefecture. The campaign’s centerpiece is a specially painted “Dream Radio Car” that will travel throughout the prefecture. Former J‑Soul Brothers member Takanori Iwata, a native of Nagoya, serves as the navigator for a series of long‑form interview videos filmed inside the mobile studio.

The TV commercial began airing on August 1, 2026 across the Chukyo region, with additional versions distributed online, on‑site and via outdoor media. The car’s artwork was created by artist Seiryo Wada of the social‑business firm Heralbonie, and the campaign also includes short dramas on TikTok starring AKB48 member Yagi Aizuki and a kids‑dance segment with EXPG performer Shūma Nagase. Interviews with Heralbonie co‑CEOs Takashi Matsuda and Fumito Matsuda explore how supporting dreams can become a cultural practice. The initiative ties together TV, digital, and street‑level activation to turn every Aichi Toyota touchpoint into a platform for encouraging community dreams.