AIFO emphasizes supply chain organization for olive oil competitiveness

The Italian Association of Olive Oil Millers (AIFO), in collaboration with Italia Olivicola, has launched a series of insights focused on European Union quality regimes. The initiative emphasizes that while DOP and IGP certifications provide a foundation for product distinction, they do not automatically ensure commercial success.

To transform certified quality into market competitiveness, the industry must focus on supply chain organization, brand recognition, and effective communication. AIFO President Alberto Amoroso stated that certification is an important condition, but a supply chain capable of organizing itself is necessary to translate these standards into concrete market advantages.

Strategies to improve competitiveness include differentiation to prevent price-only competition, strengthening presence in specialized distribution and catering, and fostering coordinated movement among producers and millers to build a common reputation.