Air Canada Vacations launches mindful travel marketing campaign

Air Canada Vacations has launched its “How Does a Vacation Sound?” national marketing campaign, running from August 10 through September 7, 2026. The initiative aims to encourage Canadian travellers to embrace mindful, authentic travel experiences and disconnect from digital distractions to focus on meaningful connections.

The campaign utilizes social media, digital placements, and out-of-home advertising in major urban centers such as Toronto and Montreal. It also includes influencer partnerships featuring a “Vacation Starter Pack” giveaway.

Alongside the campaign, the company released its 2026–2027 Digital Sun Guide. This guide features the “Dream of Sun” collection, offering over 600 travel options, including ocean cruises, all-inclusive resorts, and new beach destinations in Europe. Additionally, a contest is being held with prizes including round-trip flights and stays at the Royalton Reserve Paraíso de la Bonita in Riviera Maya.