Air Caraïbes announces rebranding and network expansion

Air Caraïbes has announced a major strategic repositioning through its new “Neo Caribéen” identity and a significant expansion of its flight network for the 2026-2027 season.

The airline is adopting a new visual signature developed with the agency Lions&Lions. This rebranding aims to move away from traditional postcard clichés to present a more contemporary, vibrant, and lived-in image of the Caribbean. According to General Manager Karen Virapin, the identity reflects the company’s cultural roots and its commitment to providing a warm, human experience.

In tandem with this rebranding, the carrier is increasing capacity from Paris-Orly to various tropical destinations. Key updates include increasing weekly flights to Pointe-à-Pitre (up to 21) and Fort-de-France (up to 18), as well as strengthening service to Cayenne. Notably, the airline will resume service to Saint-Martin Juliana starting October 15, 2026, utilizing an Airbus A350. Additionally, service to Punta Cana will transition to a daily frequency starting December 12, 2026.