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[BUSINESS] · Spain · 12 sources

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Retailers launch new small appliances including air fryers and espresso machines

The consumer small appliance market is seeing significant activity with new product releases from major retailers. Lidl has introduced a 2-in-1 air fryer and steamer priced at 89.99 euros, designed to save kitchen space by combining oil-free frying with steam cooking to prevent food from drying out.

Other notable releases include the Russell Hobbs Satisfry 27621-56, a 5.5-liter air fryer with 9 automatic programs, and Silvercrest's Chrom Retro 1973 espresso machine, which features a 1970s-inspired red design and a 20-bar pump. Additionally, Lidl is offering waterproof jackets for 19.99 euros to meet seasonal demand.

In the high-capacity segment, Action has launched an 8-liter, 2000W XXL air fryer for under 40 euros. Meanwhile, major brands like Ninja and Moulinex continue to see high demand during sales events like Amazon Prime Day, with models offering features such as dual-zone cooking and integrated viewing windows.

Entities

Action · LIDL · Ninja · Russell Hobbs · Silvercrest

Sources