Air India launches Points Fest loyalty program with 100 brand partners and bonus points

Air India has introduced a "Points Fest" for its Maharaja Club frequent‑flyer programme, marking the addition of more than 100 brand partnerships. The promotion, running until 31 May 2026, lets members earn up to a 50 % bonus on Maharaja points when shopping with partners such as Adidas, Apple, Nike, Puma, Myntra and UNIQLO, and offers a "Convert and Earn" option that adds up to a 40 % bonus when converting bank or other reward points from institutions like HDFC, ICICI and Axis Bank.

Members can accrue a maximum of 200,000 bonus points, which the airline says can be exchanged for five one‑way economy tickets on the Mumbai‑London route or roughly 20 round‑trip domestic flights. The initiative is presented as a step to modernise the loyalty scheme, making it more lifestyle‑focused and globally competitive, and aims to deepen customer engagement and support Air India’s broader service‑enhancement strategy.