Air Up leverages viral social media success to grow global brand
Air Up, a Munich-based company founded in 2019 by five students, has emerged as a viral sensation across Europe. The brand utilizes a unique ‘scentaste’ technology, where interchangeable pods attached to the top of a water bottle create the perception of flavor through smell alone, allowing users to drink pure water without sugar or artificial additives.
Driven by massive social media engagement, including over 12 million TikTok posts and billions of views, the company has sold more than 15 million bottles and 200 million pods. CEO Cristina Kenz, who previously held leadership roles at PepsiCo, Danone, and Kraft Heinz, is focused on converting this viral attention into long-term consumer habits.
The company has attracted high-profile investors, including Ashton Kutcher, Mila Kunis, and PepsiCo.
Entities
Air Up · Ashton Kutcher · Cristina Kenz · Munich · PepsiCo
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 5 SOURCES] The brand has sold over 15 million bottles and more than 200 million interchangeable pods. fr.euronews.com · it.euronews.com · pt.euronews.com · tr.euronews.com · www.euronews.com
- [● 3 SOURCES] The company uses a process called ‘scentaste’ to create flavor perception through smell. pt.euronews.com · tr.euronews.com · www.euronews.com
- [● 2 SOURCES] Investors in the company include Ashton Kutcher, Mila Kunis, and PepsiCo. tr.euronews.com · www.euronews.com
- [● 5 SOURCES] Air Up aims to help people increase their water consumption without sugar or artificial additives. fr.euronews.com · it.euronews.com · pt.euronews.com · tr.euronews.com · www.euronews.com
- [● 5 SOURCES] The company was founded in 2019 by five students in Munich. fr.euronews.com · it.euronews.com · pt.euronews.com · tr.euronews.com · www.euronews.com
- [● 5 SOURCES] The brand has generated over 12 million TikTok posts and billions of views. fr.euronews.com · it.euronews.com · pt.euronews.com · tr.euronews.com · www.euronews.com