Airbnb and Tripadvisor partner to integrate travel experiences

Airbnb and Tripadvisor Group have announced a partnership to integrate Tripadvisor’s selection of experiences into the Airbnb platform. Later this year, users will be able to book tours, activities, and attractions directly through Airbnb.

Tripadvisor Group manages a catalog of over 425,000 experiences globally through its brands, including Viator. While the companies have not specified which exact destinations or activities will be prioritized, the collaboration aims to connect travelers with high-quality activities during their stays. Kristin Dorsett, General Manager of Experiences at Tripadvisor Group, stated that the goal is to help travelers discover and book the best experiences in the world by reaching a larger audience.

Airbnb CEO Brian Chesky noted that the company is looking to expand its Experiences segment. He reported that the company added 1,000 new experiences to its most popular categories in the second quarter, resulting in an 80 percent increase in supply compared to the previous year. Although the Experiences category is growing rapidly, Chesky acknowledged it remains a smaller portion of the business compared to accommodation and hotel bookings.