Airbnb data shows rise of culinary travel in Indonesia

New data from Airbnb indicates that Food & Drink has become the fastest-growing category for Airbnb Experiences in Indonesia based on search demand. The category currently ranks as the third-most-popular in the country, following Nature & Outdoors and History & Culture.

Bali is the primary driver of this trend, accounting for over 90% of all culinary Experience bookings within Indonesia. These experiences maintain a high average rating of 4.94, with travelers frequently citing the authentic and hands-on nature of the activities.

In addition to organized experiences, there is a growing interest in accommodations that facilitate cooking. Searches for Airbnb homes in Indonesia featuring kitchen amenities have increased by more than 20% year-on-year, suggesting travelers are increasingly interested in recreating local flavors during their stays.