Aitor Esteban praised for social media engagement

Consultant Xavier Tomàs has praised PNV leader Aitor Esteban for his recent engagement on social media platforms like Instagram and TikTok. Esteban has actively encouraged followers to ask questions and has responded to them through informal videos, such as answering queries while having coffee.

Tomàs argues that effective political use of social media requires genuine interaction and participation rather than just posting content. He contrasts this with other political figures, suggesting that mismanagement of personal branding can be counterproductive to a political career.