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[SPORTS] · Netherlands · 3 sources

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Ajax legends partner with fast-food chain FEBO

Former AFC Ajax players Bryan Roy, Richard Witschge, Ronald de Boer, and Marciano Vink have entered into a partnership with the fast-food chain FEBO.

The group of players was famously referred to as the ‘patatgeneratie’ (potato generation) by coach Leo Beenhakker in 1989, a term used to describe their perceived lack of perseverance. To celebrate the launch of ‘Verse FEBO Frites’, the snack chain has rebranded the group as the ‘Verse FEBO Frites Generatie’.

Entities

AFC Ajax · Bryan Roy · FEBO · Richard Witschge · Ronald de Boer