Ajay’s Café records record Friendship Day sales in Gujarat

On Friendship Day, Ajay’s Café saw a sharp rise in demand for its core items. Cold coffee sales jumped 89% to 16,834 cups, while burger sales increased 54% to 33,472 units compared with the previous day. The three Gujarat cities of Ahmedabad, Surat and Vadodara together accounted for nearly 60% of the total Friendship Day sales for both categories.

Director Jaideep Solanki of Ajay’s Good Food Pvt. Ltd. said the surge reflects how social occasions are shaping young consumers’ café visits, turning them into shared experiences. The strong performance highlights the brand’s positioning of cold coffee and burgers as everyday celebration items in the region.