AJE Fortaleza hosts debate on reputation and strategic communication

The Association of Young Entrepreneurs of Fortaleza (AJE Fortaleza) hosted an edition of its 'AJE Talks' series to discuss the intersection of reputation, strategic communication, and corporate governance. The event featured Marcos André Borges, founder and CEO of VSM Comunicação and creator of the Trends CE portal, as the keynote speaker.

Borges' presentation, titled “The Price of Reputation: Strategic Communication as a Pillar of Governance in Family Groups,” addressed the challenges of managing institutional image in an era of digital transformation and real-time information exposure. Key topics included crisis management, institutional positioning, succession planning, and the role of communication in ensuring the longevity and sustainability of family-owned businesses.

The initiative aims to connect members with professional expertise on subjects that impact business competitiveness and the development of young leadership within the regional entrepreneurial ecosystem.