Akachan Honpo and Daio Paper donate funds to Madre Bonita

Akachan Honpo and Daio Paper have donated 1,009,263 yen to the certified NPO Madre Bonita. This donation is the result of the third phase of the ‘Cheer for Hardworking Moms and Dads!’ campaign, which ran from April 24 to June 30, 2026.

The campaign involved donating a portion of sales from Elleair brand products sold at Akachan Honpo stores and online shops. This latest contribution brings the cumulative total donated to Madre Bonita to 3,449,706 yen.

Madre Bonita uses these funds to promote postpartum care and address social issues such as postpartum depression, infant abuse, and marital discord. Specifically, the funds support postpartum care classes, tuition subsidies for mothers in need—including single parents and mothers of multiples or low-birth-weight infants—and general awareness activities.