Akachan Honpo to pre-sell new Mama & Kids baby lotion

Akachan Honpo, in collaboration with Natural Science Co., Ltd., will begin the pre-sale of the ‘Mama & Kids Baby Milky Lotion (Very Moisturizing)’ starting August 28, 2026. The product will be available at Akachan Honpo stores nationwide and through its online shop until October 20, 2026.

Designed for use from the newborn stage, this emulsion-type lotion is formulated for dry seasons. It contains 1.2 times more moisturizing and skin barrier support ingredients compared to previous versions. The product is designed to be easy to spread quickly on moving infants while remaining non-sticky.

The lotion has undergone various dermatological tests, including skin irritation, patch tests for sensitive skin, and allergy testing. It is formulated without parabens, colorants, mineral oils, fragrances, urea, petroleum-based surfactants, or alcohol. The packaging features a double-structure design to prevent air contact and maintain freshness.