AKB48 and JOYSOUND launch collaboration campaign

XING Inc. has launched a collaboration campaign between the karaoke service JOYSOUND and the idol group AKB48 to celebrate the release of their 68th single, ‘Sukiish’.

Participants who sing the title track ‘Sukiish’ at participating karaoke locations using compatible JOYSOUND machines can enter a lottery to win signed posters. Additionally, a live-streamed event titled ‘The 2nd AKB48 JOYTV CM Appearance Rights Battle’ is scheduled for broadcast via the Miruhaco video service on September 9.

This promotion follows the success of the single’s music video, which has surpassed 5 million views, and precedes the group’s upcoming ‘AKB48 THREE CONCEPTS LIVE’ concert at K-Arena Yokohama in late September.